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Store associates and the role they play in securing shoppers’ loyalty
Cognizant’s annual shopper experience study confirmed that shoppers avoid dealing with store associates except to confront them with an issue. Interestingly, one reason shoppers choose to walk into a...
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Meet us at the Corner of Consumer Insights & Innovation
Are you looking for deeper understanding of your customers wants, needs, and values? Are you looking to act on those and create innovative products? You are in luck! You will get a deeper understanding...
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Exclusive Interview: Using Consumer Insights to Make Smarter Business Decisions
In our next episode of the Inside Insights Podcast series brought to you by Consumer Insights Canada, I am fortunate to sit down with Consumer Insights Canada keynote speaker Kelly Harper, who is the...
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Why Canada’s Shopper Insights are Unique
Next up in our Inside Insights interview series brought to you by Consumer Insights Canada, we sat down with speaker Nick Drew of Yahoo Inc. to discuss how Canada’s shopper culture is unique to the...
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Your Guide to 2014 Trends, Research & Consumer Insights Events
Explore a deeper understanding of your customers wants, needs, and values this fall. Are you looking for more innovative tools and techniques to extract more meaningful data-driven actionable insights?...
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Inside Insights: Visa Canada’s Head of Mobile Talks Canadian Shopper Culture
Next up in our Inside Insights interview series brought to you by Consumer Insights Canada, I was lucky enough to sit down with speaker Derek Colfer, Head of Mobile at Visa Canada, to discuss how...
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The Impact of Geography on Shopper Insights
Just a few years ago we may have been able to argue that retailers thought that Big Data was just a bunch of hype that didn’t actually lead to better returns, but we’ve come a long way since then. In...
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Free Pass to FEI Toronto & Consumer Insights Canada: Guest Bloggers
The FEI Team is looking for 2-3 volunteer guest bloggers to write about their experiences onsite at the upcoming FEI Toronto event taking place September 29 – October 1, 2014, at the The Ritz-Carlton...
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Visa Canada Shares How to Improve Consumer Understanding with Strategic Insights
“All insights are strategic; however it’s their application to a specific opportunity that makes them meaningful and impactful.” That’s according to Derek Colfer, Head of Mobile Innovation, Visa...
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Global shopping stats: Trends in Germany, Italy, Spain & More
PeopleShop is a 2013 Leo Burnett Group study that illuminates how people shop differently around the world. This global research study explores the attitudes, behaviors and habits of more than 13,500...
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